PINKSALT is a boutique label focused on delivering modern swimwear and resort wear based in Singapore. Embracing modest staples as one of its core values, the brand marries original placement prints with versatile urban silhouettes that would seamlessly transition from beach to town.



Belinda, trained in graphic design, translates her enthralling designs into their pieces from its silhouettes down to its prints while Su May handles the technicalities of the label. Being 2 decades apart, Belinda and Su May are well-acquainted with trends across the generations and seek to create pieces that are elegant and timeless.